Senin, 17 Maret 2008

Search Engine Registrations

If you've already registered at the directories listed here then continue on and register at the search engines below. If not, go back and register at the directories.
We really don't recommend submiting to search engines unless you've already got an XML sitemap.
According to ComScore's most recent market share report done for Search Engine Watch (August 2006) the largest search engines and the percentage of searches done there are (including other sites that use the same results):

1. Google/AOL 49.6%
2. Yahoo 28.8%
3. Windows Live/MSN Search 12.8%
4. Ask 5.4%

Which leaves 3.4% for anything else. Also, this data has changed very little since August of 2005's report.
So you can see that if you take care of the big ones listed above, you've covered the great majority of online searches being done. Registrations done on the smaller search engines and directories produce minimal returns compared to these bigger players. I expect as time goes by, that will only become more true.
You can send me an email with your comments, feedback and any corrections or additions you think should be made to: seinfo@wordsinarow.com.
If you want my chatter about these search engines, background info and more advice, click on the "MORE ADVICE" links down the page.
MORE ADVICE: How to use this page.
MORE ADVICE: Should you optimize your website before submitting it?

Search Engine Submission Pages
Search GoogleSubmit your URL (It's Free!)Pay for "AdWords Select"
MORE ADVICE: About GoogleMORE ADVICE: About Sitemaps and GoogleMORE ADVICE:
About Google Adwords
Of course we recommend submitting to Google. 50% of search traffic happens on Google.
In addition, pay for "Adwords Select" if you can afford to pay at least five cents per clickthrough to your site (see Hard Costs). Information on that is on our pay-per-click marketing advice page.
If you sell items through a storefront (shopping cart) on your site, you may also want to set up a Froogle feed. However, this requires constant upkeep by the person in charge of your store to work properly and stay listed. Being in Froogle will also get your items listed in Google base.
You have a free or paid option here. Our more advice link above covers which one you might want to choose and why.
We recommend using the newly added sitemap upload capability. It is under the "free" option as "submit site feed". Here is how to submit a sitemap to Yahoo!.
We do not recommend signing up and paying to be in the "Yahoo Search" results. However, to be certain that your site is listed in their Yahoo! Search results, you can sign up here: Yahoo! Search Marketing, previously called Overture Site Match. Note well that you will thereafter pay up to $0.30 per click to your site from Yahoo search listings after that (not ads, search listings). Click here for more info about Yahoo! Search Marketing.
Instead, we do recommend you get in for free at Yahoo! Search by using this link: Free Submit Your URL to Yahoo Search Page after logging in to or creating a Yahoo! account. You need to enter your index page URL into the LOWER of the two entry boxes.
It can take several weeks for them to crawl your site, and there are no guarantees that your site will be crawled or included in the search results. However, we are seeing the Yahoo Search bot come through our client sites about every two weeks, whether we have submitted them or not. They do an excellent job of actually crawling the web via existing links.
Search MSN/Windows Live Submit to MSN/Windows Live
MSN launched its search engine in November 2004. Late in 2006, they changed to Microsoft Windows Live. Either way, submission is free using the above submission link. They seem to do a good job of actually getting out and following links so if you're linked to at all, they will probably get to your site anyway - whether you register or not.

Search AskSubmit your XML SitemapPay AJInteractive to advertise on Ask.com.
MORE ADVICE: About Ask.com (Previously known as Ask Jeeves or Teoma).
The Ask Search network includes Ask.com, Mamma.com, search123, Excite and others.
The Ask network hed NO submit function of any kind for years. However, as of Spring 2007, you can now submit your existing XML sitemap. Please see our instructions on how to make an XML sitemap. You can also pay AJInteractive to advertise in their Keyword Network (which is a pay-per-clickthrough advertising system for display beside Ask.com search results).

Second Tier Search Engines
Now that you've handled Google (Google & AOL search), Yahoo, Windows Live (MSN) and Ask.com (Ask Jeeves) you have covered all but a small fraction of the search market.
The rest of this list exists mostly to fill in weak spots. These second-tier search engines (meaning they have a small fraction of the market compared with the giants above) are often a good source of quality visitors. We recommended that you submit to them if you can.
Search InfoSpaceSubmit URL
It costs a minimum of $49.95 (see Hard Costs) to sign up here at InfoSpace, with an option to pay another $24.98 to get into Excite while you are at it. Signing up here gets you into InfoSpace, WebCrawler, Dogpile, MetaCrawler, Verizon, NBC, etc. It's a good deal. Do it, but only do it ONCE for all of them. They have their form set up to look different for each entryway into it - but it just gets your site into their central database one time. In other words, don't pay separately at WebCrawler, Dogpile, MetaCrawler, and so on. One payment is all you need to make.
For more info on the InfoSpace Network, click here.

Search Excite
Submit Your URL
Excite is now a meta search engine, pulling results from Google, Ask, About, LookSmart, MIVA (previously FindWhat) and Overture. Most of the results seem to come from Google. Do well at Google and you should do fine here at Excite. (Two years ago they were only showing results from Overture.)
Note: When you pay to sign up at InfoSpace you can also sign up here for inclusion in Excite for another $24.98 (see Hard Costs). I recommend doing so.
You can also pay to advertise on Excite here. I do not have any clients currently advertising on Excite so I don't know whether it is effective.

How To Get Free Publicity For Your Business


You don’t have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to your door absolutely free of charge!
One of the best ways to do this is to attract press coverage. You don’t have to pay for advertising space to get written about in a newspaper or magazine, or on a website. All you have to do is interest the editor or webmaster in your story. Today’s media is huge – and it’s hungry for news. If you present a publication with a ready-made story that will interest their target audience they will snap it up.
The way to do this is to write a press release, sometimes called a “news release”. Release writing isn’t rocket science, but there are a few important tips and tricks to remember:
* Make sure the release is dated, and has a contact name, address, phone number and email address. The contact should be a single, named individual.* Start off with an attention-grabbing headline that announces a piece of specific news. “Atlanta Motorbike Store Launches New Line of Helmets” is a good headline; “Atlanta Motorbike Store Has Another Good Year” is not. Your release should announce something specific and out of the ordinary.* Always include a quote. Store owner Mike Smith, 44, says, “we’re really pleased to be stocking X-Brand Helmets….” Quotes bring news stories to life and give them a human touch – you’ll look a long time before you find a professional media story without one.* Make sure your spelling, grammar and punctuation are one hundred percent accurate. If they’re not, the professionals in your target media will lose respect for you and trash your release. If you didn’t get top grades in English, get a friend to check it over.
Once you’ve written your release you need to distribute it. There are plenty of free newswires that will do this for you – www.internetnewsbureau.com is a good example. Remember that to be successful a press release needs to be targeted at a precise market. If you’re releasing on the topic of your new range of motorbike helmets in Atlanta, you’d better make sure every bike magazine and local newspaper in Georgia gets a copy.
It’s quite acceptable to email press releases. Just make sure that the text is included in the body of the mail – most sensible internet users are a little suspicious of mail attachments received from strangers.
So your release is out, and it’s getting you some coverage. What other cost-free means can you use to build your business’s profile? Well, the obvious place is the internet. Here are some suggestions:
* Build web links. It’s a tactic as old as the internet and it takes time – but it’s still worth it. Make sure your business’s name is on every relevant free directory on the web. This can be pretty backbreaking work, but it will pull in the customers. Crucially, it will also improve your website’s rank on Google and other search engines.* Post to message boards. If you can find a web discussion forum related to your business topic, join in and post regularly. Don’t simply push your product – get involved in the online community. This is a great way to establish contacts. Make sure that your username is the same as your business name and that your forum profile contains a link to your site
One rule of advertising hasn’t changed since prehistoric times: nothing beats word-of-mouth. Ultimately the secret of getting free publicity is having a great product that people will talk about. If you can get folks talking about you and your business, you’ve beaten every single Fortune 1000 company – they’ve spent millions on advertising and branding campaigns. If you’re smart, and if you’re persistent, you can achieve the same results without spending a single cent!
Marketing Tips Provided to You
by:Matt Bacak,
The Powerful PromoterAuthor of Powerful Promoting Tips